Digital Transformation is a term that describes the adoption of digital technology by organisations and companies. The reason behind adopting digital technology can be varied, but common goals will include improving efficiency, adding value, promoting innovation through the creation of new (or updating existing) business practices and processes.
In fact, the digital transformation can impact every aspect of a business from operations to culture and customer engagement. As such, any business looking to digitally transform must first look at how they imaging engaging with customers and employees in the digital era and not just look to digital technology as a way of cutting costs and driving productivity. What’s required is a considered approach and taking the time to plan not only for today, but also for tomorrow and the day after and to consider how businesses, their internal operations and customer contact points will evolve going forward.